By: Clarence Jude B. Tabinas || Photo from: GMA News
From light bulbs and mobile phones to Artificial Intelligence (AI), technological advancements have made our world an easier place to live in. Although such innovations have already proven their use to man, we must bear in mind that boundaries should be established regarding how far technological advancements should go.
During the opening of the National Collegiate Athletic Association (NCAA) Season 99, GMA Integrated News introduced their newest AI sportscasters, Maia and Marco. These newest sportscasters will report the happenings of said event, as well as local and international sports events featuring Filipino athletes.
This move by GMA shows their dedication and commitment to innovation in journalism. By being the first in the country to utilize artificial intelligence for news delivery, the network has opened new doors which seemed impossible before. This will also lessen the workload of sports journalists as the AI sportscasters can swiftly deliver game statistics. However, will this innovation really improve journalism in the country, or will it only reduce its effectiveness and credibility?
Although Oliver Victor B. Amoroso, GMA Network’s Senior Vice President and Head of Integrated News, Regional TV, and Synergy, has already clarified that the two AI sportscasters are merely to complement and not replace journalists, will this remain true in the future?
It is undeniable that technology plays a crucial role in journalism. However, AI sportscasters, who run in a programmed manner, can never fill the roles of veteran journalists who have spent years polishing their craft.
For one, AI sportscasters are not capable of expressing feelings. Unlike humans, who exhibit a variety of emotions, they can only report in a monotonous way. They could never replicate the excitement in the faces and voices of journalists every time they report interesting news.
Moreover, as AI sportscasters are susceptible to tampering, they can generate fake news and manipulate facts. This could undermine the integrity of newscasting, which has been shaped by the country’s journalists for generations.
Although currently they are merely there to complement journalists, the network’s move of using AI sportscasters could pave the way for job losses later on. As the world continues to advance, it is possible that in the near future, AI will completely dominate journalism, leaving no more room for human journalists in the industry.
With this, it can be said that technology is indispensable; however, it should never cross the line by doing something that only humans can do. Instead of relying on AI sportscasters, large media companies like GMA should focus on training young and passionate journalists. Not only will they be able to provide job opportunities for Filipinos, but they will also pave the way for the emergence of a new generation of journalists who will one day serve the people.










