by: Samantha Macabit || Photo Credit: Jerry Serdeña

With the theme “Creating compelling promotions to spread science news on social media”, the PSHS System conducted PisayCom 2023, a system-wide event attended by selected scholars, held online last August 29-31.

The event formally kicked off with a welcome message from Dr. Renato U. Solidum, Jr., Department of Science and Technology (DOST) secretary, followed by an opening address by Ms. Lilia T. Habacon, executive director of the PSHS System.

In a keynote address, Mr. Howie Severino, former GMA Network’s Vice President for Multimedia Journalism, emphasized the amount of power the current generation holds when it comes to sharing information through social media.

“Today’s generation is empowered to share, create, collaborate, and mobilize like never before,” he said.

Aside from that, Mr. Alvin Hizon, multimedia specialist, discussed the importance of science communication through social media in terms of its content, graphics, and layout. Meanwhile, Mr. Jose del Rosario, multimedia artist, tackled how to create posts that capture the viewer’s attention.

On the second day, Mr. Ron Lopez, former correspondent of ABS-CBN News, gave a keynote speech on accurate e-news reporting. Furthermore, Mr. Adrian Paul Conoza, special features and content editor of BusinessWorld Publishing Corporation, talked about writing for e-publication and Mr. Louie Gerodiaz, frontend web developer, gave a live demonstration on how to consider the different elements in a website layout.

On the third day, Mr. Resty P. Balila, program manager of DOSTv, delivered a keynote address about making science interesting through audiovisuals. On the other hand, Dr. Ruby Cristobal, news anchor of DZRH’s Radio Henyo, handed out tips when it comes to educational vlogging and gave an activity to the attending scholars.